Programme specifications provide definitive records of the University’s taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used. Develop a critical appreciation of key areas in marketing, with the opportunity to hone your skills in a specific area by choosing one of the specialist pathways. This Master’s in marketing also provides you with the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market. You can undertake our Year in Industry degree variant, which is a four year degree with a year’s work placement in a chosen industry. Gain real-world industry experience, network and collaborate with leading business thinkers, and practically apply your theoretical knowledge in the workplace.
Students from Germany who have completed the five year Erstes Staatsexamen qualification with a grade point average of 6.5 would be considered for entry onto LLM programmes. The aim of this module is to provoke critical thinking about marketing’s role in society. It also provides an opportunity for students to consider alternative approaches to the study of marketing. This module is developed to teach you marketing strategy through a hands-on marketing simulation experience.
The Grado de Bachiller is equivalent to an ordinary degree, so grades of 15+/20 are required. Please refer to the guidance below if you are applying for a postgraduate course at theBusiness School, or the School of Computer Science. Students who have completed a Masters degree from a recognised institution will be considered for PhD study. Detailed criteria and information regarding the application can be found on ourpostgraduate funding page.
- The degree includes specialist modules that provide practical skills in areas such as digital marketing, branding, public relations, marketing strategy, consumer behaviour and global marketing.
- In the following years you will specialise in marketing specific modules and have the chance to explore elective modules from other business disciplines.
- Please note that to be considered for any LSE funding opportunity, you must have submitted your application and all supporting documents by the funding deadline.
- Careers in Business is a dedicated service for postgraduate Business School students.
If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application. Potential employers include public and private sector companies, multi-nationals, SMEs and not-for-profit organisations across all sectors of the economy, which can offer you the opportunity to work ‘in-house’. For information on how you can fund your postgraduate degree at the University of Exeter, please visit our dedicated funding page. Descriptions of the individual modules are given in full on theBusiness School postgraduate module list.
Marketing, Bsc Hons
Your tuition fees and how you pay them will depend on whether you are a Home, Island or Overseas student. A Bachelor degree or Bachelor degree with a final overall result of at least CGPA 3.0 on a 4-point scale (B or 70%). We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
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To claim module exemptions students will need to register as a CIM member within 3 years of graduating and then have up to 5 years from graduating to complete the additional module to gain the full qualification. Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and other students and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in Canvas, such as videos, slides and quizzes enabling further flexible study.