Without an understanding of the consumer the application of marketing tools is unlikely to yield the desired outcomes. This module develops a useful, conceptual understanding of consumer and market behaviour as a main consideration in marketing. The course offers a brief introduction into consumer research and then focuses on an understanding of the consumer from a mainly psychological perspective. Overall, the course provides frameworks that enable students to address the issue of understanding consumers responsibly, systematically, and creatively. If you want to pursue a career in marketing, this accredited course will give you an edge in the job market.
- This module is designed to help you understand what markets are, how they work and – most importantly – identify the actors and practices that make markets happen.
- You’ll demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice.
- Our location in the heart of London’s East End offers a rich cultural environment.
The aim of this module is to provide students with a contemporary view of the role and importance of marketing communications. Students will develop an appreciation and understanding of the fast-moving and multi-faceted world of marketing communications from both a theoretical and managerial perspective. This module will emphasize the importance of integrated marketing communications and will cover topics such as campaign strategy and planning, creativity, product placement and celebrity endorsement. The programme is approved and accredited by the Chartered Institute of Marketing , allowing you to gain a professional qualification alongside your degree through the prestigious CIM Accredited Degree programme. You will be able to take advantage of our award-winning careers team and active alumni network during your time as a student and after your studies. Our Masters programmes are designed to prepare you for a successful career in a variety of marketing roles, wherever in the world you plan to work.
Successful students on this degree will understand the importance of creating and delivering competitive advantage for their organisation. Depending on your qualifications and experiences, you can choose to undertake a MRes or PhD level research degree. Bournemouth University has a strong marketing research foundation within ourDepartment of Marketing, Strategy & Innovationthrough a number of research centres, which explores theory, education and professional practice. Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit ourpostgraduate sectionfor further details about our range of Master’s degrees.
Covering a wide range of topics, the event will support career planning, facilitate skills development and enhance your knowledge of the full recruitment cycle. The weekend will be actively focused on identifying, preparing and securing employment opportunities throughout your studies. All students have an Academic Adviser who is able to provide general advice on academic matters. Teaching staff are also available to provide additional support on a one-to-one basis via appointments with staff. LSE Careerswill provide tailored individual support with your professional development and job search throughout the programme.
In addition, you’ll be able to gain invaluable insight from industry speakers who share their experiences in guest presentations and talks. This module is designed to enhance students’ knowledge of services marketing in a variety of service markets, both in the UK and globally. Hence, it sets out to develop an understanding of the nature of the marketing of services, key underpinning concepts… A marketing degree helps you develop the ability to anticipate customer demand, identify target markets and communicate effectively with them.
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Students who hold a Bachelor Honours degree (also known as Baccalaureus Honores / Baccalaureus Cum Honoribus) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (70%) or a distinction (75%). Students holding a good Bachelors Honours degree will be considered for postgraduate study at Diploma or Masters level. The Título Intermedio is a 2-3 year degree and is equivalent to a HNC, it is not suitable for postgraduate entry but holders of this award could be considered for second year undergraduate entry or pre-Masters. Students who have completed the Candidatus Magisterii from a recognised institution will be considered for postgraduate study at Diploma and Masters level. Holders of the Licenciado or equivalent Professional Title from a recognised Chilean university will be considered for Postgraduate Diplomas and Masters degrees.
You explore areas such as customer behaviour and psychology, business management, human resources and culture, as well as how consumers’ use of IT and digital media impacts on marketing. You can develop good communication and project management skills through organising society or department events, writing newsletters, managing budgets and standing on committees. You can also help your application by showing how you developed organisation and time-management skills through combining studies, social life and part-time work. We have a comprehensive career driven culture compiled with practical modules such Integrated Marketing Communications. For instance our students worked on a live client brief on Samsung, allowing them to apply theory to practice. This course is accredited and recognised by the Chartered Institute of Marketing graduate gateway programme.