February 8, 2023


Business/Industrial Goods and Services

Marketing Degree Bsc Hons marketing

To claim the exemptions students will need to register as a CIM member within 3 years of graduating and then have up to 5 years from graduating to complete the additional module to gain the full qualification. A list of exempt modules and further information can be found on the CIM Accredited Degree website. Our teaching staff have hands-on experience of marketing theory and practice.

If you need to repeat one or more units during your studies the pricing will be pro-rata of the full-time fee. We will ask you to pay the CIM Affiliate Studying Membership fee of £65 directly to the CIM on registering for the CIM programme. This covers the cost of CIM membership for your first year of study on the CIM programme. Students on this course will have come from a wide range of backgrounds but all will have demonstrated their drive to succeed in the business environment. We would encourage applicants who are interested in new ideas, can express themselves well, work effectively in teams and can demonstrate a wide range of interests. A 30-week supervised work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment.

The dissertation forms an important part of the assessment of the MSc Marketing Programme, carrying a weighting of 60 credits. The dissertation involves demonstration of ability to execute a research plan and independent investigation. The investigation can rely on primary data collected by the student, on secondary data available in the literature, or a mix of both. The dissertation will reflect skills of formulating research questions, synthesising information and analysing data, drawing insights and conclusions, and written communication.

English Language Requirements

For further details on particular institutions please refer to the list below. Our programmes cover a range of disciplines including entrepreneurship, international business, marketing, human resource management, and tourism. Special emphasis is given to understanding current academic debates in the field. This means students are expected to read articles in leading marketing journals. Explore branding, social media, consumer behaviour, digital marketing, sustainability, marketing automation, AI and be equipped with the practical skills to pursue a successful career. Our MSc Marketing programme helps students to achieve industry-recognised CIM and IDM qualifications, highly sought after by employers, preparing our graduates for a successful career in marketing.

CIM qualifications are highly sought after by employers, and map alongside our own BSc degree, which ensures we are equipping students with the best opportunities for a successful marketing career. We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Apart from a small number of online-only courses, most of our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students.

In this module you will learn about the different marketing communications tools available to marketers, including how they may be integrated with digital communications and the psychology behind them. Business analytics is closely related to management science and operational research. It refers to the use of statistical methods and models as well as empirical data to support the process of making business decisions.

  • For more details on the provision available see the Welsh Provision expander below.
  • As part of your programme, you have the opportunity to enjoy presentations by academics and practitioners within your chosen area of interest.
  • Sustained by a social science-based approach, the MSc in Marketing programme at Queen Mary explores the theoretical and practical side of marketing and how marketing can help explain and address contemporary business and societal issues.
  • Generally, we do not accept applications from students studying at Affiliate Colleges.
  • Successful students on this degree will understand the importance of creating and delivering competitive advantage for their organisation.

The fee covers registration and examination fees payable to the School, lectures, classes and individual supervision, lectures given at other colleges under intercollegiate arrangements and, under current arrangements, membership of the Students’ Union. We hope that programmes beginning in September 2022 will be unaffected by Coronavirus. If there are going to be any changes to the delivery of the programme we will update this page to reflect the amendments and all offer holders will be notified. Some courses involve engagement away from the University campus, and you may be required to pay some or all of the costs for these optional events. A Bachelor degree with a final overall result of at least Second Class Honours .

The School will always notify the affected parties as early as practicably possible and propose any viable and relevant alternative options. The Integrated Foundation Year offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance. Our postgraduate courses are a great way to enhance the skills you have already learnt. Benefit from our 20% alumni discount on postgraduate fees to give yourself a CV that will catch the eye of employers. You will also become a DMI Power Member for the last two years giving you access to over 1200 pieces of unique content including videos, tools, webinars and templates created and curated by some of the worlds leading subject matter experts. If you plan to study Marketing with us, you have the added benefit of knowing that your course has been approved by an internationally recognised global certification provider.

Alumni Career Support

In teams, you will apply what you have learned and present your work to the company. Most go on to careers in a range of areas, start their own business or begin a PhD. Our industry links and the practical focus of this course will help your CV stand out from the crowd.

Students will learn through a combination of lectures, group work, practical (computer-lab) sessions , a… Marketing raises many problems about how consumers buy and use products and how they react to marketing interventions. This module is concerned with evidence from research and theory about issues relating to consumer behaviour, and its application to mar… The purpose of the module is to provide a general overview of law relevant to students working in business and finance. The course provides an introduction to law, before focusing in more depth on areas of Contract Law and Tort Law. The module introduces you to the basic concepts of marketing and explains its function in today’s business environment.